Review Article

Agri-Tech Revolution in Agribusiness: Harnessing Technology for Sustainable Growth

Roopal Gangwar and R.S. Jadoun

College of Agribusiness Management, G.B Pant University of Agriculture & Technology, Pantnagar, U.S Nagar (Uttarakhand)- 263145, India

*Corresponding author e-mail: roopalgangwar@gmail.com

(Received: 13/07/2023; Revised: 01/11/2023; Accepted: 02/12/2023; Published: 30/12/2023)

ABSTRACT

The adoption of technological advances is indeed pivotal for the sector’s growth and sustainability. Digital transformation brings with it a strong emphasis on sustainability, aligning agribusiness with eco-friendly solutions and practices that reduce waste and optimize resource utilization. The study delves into the complicated landscape of digital transformation in agriculture, covering essential aspects such as defining the paradigm and exploring its landscape in agribusiness. It examines how precision, blockchain, and artificial intelligence are transforming agribusiness. Analysing digital platforms for agri-trade and market access shows that they offer transparency and efficiency, but there are drawbacks as well, like low digital literacy and expensive startup expenses. The study also intends to assess the effects of digital agribusiness on environment sustainability, due diligence is required in its deployment. The study looks into implementation difficulties and suggests solutions. Finally, promising a robust agribusiness ecosystem, future trends indicate a confluence of sustainable practices and technological advances. Thus, this thorough investigation advocates for a responsible and innovative mix that will lead agribusiness into a tech-driven, efficient, and sustainable future.

Keywords: Digital Transformation; Agribusiness; Digital Platforms; Agri-Trade; Market Access.